Why You Need a Branding Photo Session for Your Business

When it comes to your business, there can be many different things you are thinking about. One of those things may be… is a personal branding session for me?! If you own a business, sell a service, or sell a product, my simple answer is.. Yes! Branding photo sessions are perfect for a variety of different entrepreneurs and small business owners, ranging from business & life coaches, bloggers, real estate agents, social media strategists, graphic designers, stylists, artists, trainers, authors, speakers & much more!

Long Island Branding Photographer

A branding session encompasses you and your brand all in one. Branding photography shows that there is a real person behind your business or product - someone your clients can understand and connect with - and ultimately someone that they want to work with!

Clients and potential clients connect with and work with people that have what is commonly referred to as the “know, like, and trust factor.” It is human nature to sway towards people who show up in a real way that you relate to and who are experts in their field. You want to show the real you, and show your heart and soul that goes into all that you offer. You want to be able to connect with your clients. Branding sessions are fun sessions that are totally customized, so these professional and personable photographs help your audience connect with you while making an impact! 

Social media feels 1,000 times easier when you have a ton of awesome content to choose from.

You will have a variety of images, from candid lifestyle images of you working, to custom stock photographs of details that relate directly to you and your products or services, to more formal headshots. You can take the guesswork out of what to post everyday and pick from a perfectly curated gallery. People want to see you, people want to see your products and learn about your services, people want to learn about you, and people want to know that you are a real person just like them! What’s better than knowing you have TONS of content ready for social media over the next few months, and not only is it content, it is a ton of perfectly polished photographs! 

Not only will you have content for social media; you will also have content for literally anything that may pop up! 

These photographs are perfect for your website, social media, articles, interviews, marketing materials, your catalog, your headshot, etc. You may end up placing text over your photographs for an advertisement or a social media post. I always take a variety of images with space around the main subject, so if you decide it may be perfect to add some text in.. it’s ready to go! 

Branding sessions are totally customized to you and your business. 

Do you want to show your audience more of who you are outside of your business? You may want to have the session at one of your favorite places, whether that is a park you love, a coffee shop you frequent, etc. Do you want to show your audience you in your element in your office or at your place of work? Do you want to show off the products that you offer? The best part is that we can combine all of these together for a perfectly rounded branding session. 

And finally.. having professional images allows you to stand out and separate yourself from others in your field. 

Every branding session is different, and I am a firm believer that when we are photographing your personal branding session, it SHOULD be different than everyone else’s. We aren’t here for generic photographs. We want photos that scream you and your brand. The photographs from your branding session allow you to show up as the professional that you are and easily sets you apart from others! 

Are you ready to bring your personal brand to the next level? Head over to https://www.daniellesheridanphoto.com/discovery-call so we can chat about your vision and how a branding session can benefit you and your business! 

Danielle Sheridan Photo is a branding photographer based out of Long Island, New York and is available for travel as well!